Mohali, November 12: Just three months ago, Punjab FC’s bold new logo was the target of online jokes, with fans and rivals mocking its radical and modern new design. Today, the same emblem, The Sher, has become a symbol of pride across Punjab. What was once a young team still finding its rhythm is now one of Indian football’s most talked-about clubs.
With surging social media engagement, record media coverage, and back-to-back success in the Punjab Super League and AIFF Super Cup, Punjab FC has gone from being underestimated to being one of the most talked-about clubs in Indian football.
A New Sher Mentality
At the heart of this turnaround is ‘The Sher Mentality’, a philosophy built on resilience, pride, and collective purpose. The redesigned logo was more than a cosmetic change; it represented a new mindset that celebrates Punjab’s fearless sporting spirit while setting a higher standard for ambition and identity in Indian football.
Punjab FC’s minimalist crest is also in step with global football trends, where even elite European clubs are moving toward simplified, iconic designs inspired by American sports. Arsenal’s cannon-only crest and Manchester United’s standalone devil mark are perfect examples of how modern design values clarity, symbolism, and emotional recall. Punjab FC’s rebrand, in many ways, was ahead of its time, reflecting a progressive global outlook while staying deeply rooted in local pride.
A Different Kind of Club Mentality
What truly sets Punjab FC apart is its long-term vision. Unlike many Indian football clubs and IPL franchises that rely on big-money signings or short-lived marketing campaigns to stay in the spotlight, Punjab FC has chosen a sustainable and people-first approach. The club is focused on building from within, investing in local talent, and developing a footballing culture that connects deeply with the community.
This is not a franchise built on celebrity power but a movement grounded in purpose. Every decision, from academy training to fan engagement, reflects the club’s belief that success should grow organically, not be bought overnight.
Grassroots to Glory: The Academy Revolution
Punjab FC’s commitment to nurturing talent starts at the grassroots. With 26 Development Centers across Punjab, the club introduces children aged 6 to 14 to the game in an environment that promotes holistic wellbeing, harmony, and joy. Each center is led by experienced coaches who balance technical skill development with personal growth.
In September 2025, this dedication was officially recognised when the AIFF awarded Punjab FC a five-star rating in the Annual Academy Accreditation Programme 2025–26. The academy has already produced 12 Indian internationals across senior and junior levels and currently holds national titles in both the AIFF Elite Youth League (U17) and Junior League (U15), establishing itself as one of India’s premier talent hubs.
A Blend of Youth and Experience
This philosophy has translated directly onto the pitch. The club’s strategic blend of international experience and Indian potential has reshaped its competitiveness.
New signings such as Samir Zeljković, Daniel Ramírez Fernández, Pablo Renan dos Santos and Nsungusi Jnr Effiong have seamlessly integrated with Indian talents like Arshdeep Singh and Bikash Singh Sagolsem, creating a cohesive side that plays with structure, belief, and flair. Their performances have driven Punjab FC’s rise and helped establish a fearless playing identity.
Fans, Football, and the Punjab Spirit
Off the field, the energy has been equally infectious. The club’s first-ever fan meet in Delhi brought together journalists, influencers, and supporters, now proudly calling themselves The Gabrus, to celebrate the team’s success and spirit.
What began as curiosity has turned into passionate fandom. The club’s identity now mirrors Punjab’s culture and pride, connecting emotionally with people across the state.
Building a Narrative Beyond the Pitch
On the marketing front, Punjab FC has redefined how a football club engages with its community. For the first time, the club has launched outreach programs in schools and colleges, creating awareness and excitement around football among young fans.
Through authentic storytelling, behind-the-scenes content, and player-driven narratives, Punjab FC’s social media strategy now mirrors top European clubs. The result is a modern, premium, and relatable brand that resonates with fans both online and offline.
The New Narrative
From being trolled for its logo to being celebrated for its vision, Punjab FC’s journey has become a story of resilience and reinvention. The Sher is no longer just an emblem; it is a statement of intent. It represents a state rediscovering its footballing pride and a club proving that true success is not bought, but built.
As the roar grows louder across Punjab, one thing is certain: this Sher is here to stay, and its spirit is inspiring a new chapter in Indian football.
